Dipping into Gatsby Mania

Jul 08, 2013

Francis Scott and Zelda FitzgeraldScott Fitzgerald’s The Great Gatsby jumped from the page to the screen a few months ago. I wasn’t that into the film. This is probably because the back alley theatre I went to looked like some fella had propped up a school projector on a pile of books and aimed it at the back of dank hall calling for quids in at the door where you get the occasional drunken roar from next door when someone wins big at bingo. Anyway most London stores with their ears to the ground released their own 20’s-inspired collection. But why all the effort?

Well, because Fitzgerald’s writing captures the glamorous excess that we all secretly aspire to emulate or at least pander to. The Great Gatsby’s a tale of a decadent downward spire of American youthfulness and recklessness that makes you feel refined by just reading the words in the right order. Lots of campaign flutes, domestic disputes and vintage motor collisions. Gatsby throws the house party we all wish we were invited to. It’s basically a bloody brilliant book.

There’s a wannabe biographical element to Jay Gatsby. Gatsby’s probably how Fitzgerald fancied himself: big on the local scene yet mysterious, surrounded by an entourage of hangers-on yet very secluded, wealthy, charitable, an impossibly suburb selection of suits at his disposal and, of course, a five star host.

The real Fitzgerald however fell short of the mark trying to live as his literacy creation. He was perpetually in debt whilst trying to foot the bill for his New York celebrity lifestyle and had to sell out writing trashy film flicks. On top of that his real life soap opera of a relationship with his wife Zelda cost him the earth (before he stuck her in a mental asylum).

Lots of men have tried to copy the Gatsby this last month. If you’re going to emulate Jay Gatsby you ought to know what you’re doing, because the man’s an absolute player. 

The ultimate Gatsby collection would follow something like this: pastel suits, regatta blazers, boater hats, formal bowties using archival fabric, a Deco inspired geometric patterned waistcoat, neckties and dinner suits.

But if you work a nine ‘til five job or can’t dip into a Gatsby trust fund then what you ideally need is a one-stop power item that works in capturing all of the above. That’s where the Monsieur London’s range comes in for a timely rescue.

Bowties, neck ties, cufflinks and accessories are all crafted with assured Monsieur London quality in a style that Fitzgerald embraced. If you’re a fellow fan of the book and want fit the Gatsby bill then you’ve stumbled across the right boutique site. Who doesn’t want the everyday decorated with a piece of vintage 20’s flare?

Hand crafted belts or leather racing gloves are little numbers that hit the Gatsby bull’s eye. Wondering why people in the room are doing a double take whilst looking just below your chin line or gawping at your wrists? Don’t be confused. Enjoy a quiet moment of satisfaction because that’s your new Gatsby Monsieur London items going to work.

But seriously, this range is perfectly in tune with the 20’s vintage ascetic that been brewing in London over the past month. They make sense for the summer garden party season or simply as a gift. 

James Fredrick Gray

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